Writers Room at The Little Space Bondi Junction

The Writers Room, The Little Space, 54 Bronte Road Bondi Junction

Announcing our Writers Room – Bondi Junction

Quiet work space for writers, journalists, consultants and thinkers.

Whilst co-working spaces have now sprung up across the Sydney area,  there is still a real need for quiet workspaces.  Writers, journalists, freelancers, consultants, and those just needing some space to think without interruption are all welcome at our Writer’s Room at our Bronte Road venue in Bondi Junction.   This is a new venture to make the most of our event spaces when they are not otherwise booked.

You can book directly online here https://thelittlespacedesks.skedda.com/booking

For quiet space book any of the 3 spaces available for Writers Room. This space is located at 4/54 Bronte Road Bondi Junction.

If you need to make calls you can book our desks at our Oxford Street venue.  (3/384 Oxford Street Bondi Junction)

So there is desk space for everyone!

All our spaces have wifi, air con, a kitchen with tea and coffee making facilities, a fridge if you like to bring your lunch, an onsite bathroom and lots of cafes just a hop, skip and a jump away. There’s even printing facilities if you need!

Like everything else about The Little Space, our approach has been to first see what our customers want and then create a space to fill that need. It has how we have grown very organically over the past 6 years from a small co-working area, we now have 5 spaces across 2 locations here in the Eastern Suburbs from desk space, meeting space to private consulting room space.

Keep an eye out week to week.  And if it’s booked out, spaces may open up as we do reserve first for meetings and then open up at the beginning of each week.

You can also email us at hello@thelittlespace.com.au for more information.

We hope to see you soon at The Writers Room in Bondi Junction.

Would you like a tour of the space?  Head to our Youtube channel to view all our spaces.  It’s the next best thing to a live tour!

The Little Space spaces – video tours!

 

By Liz Kollias

Director and Founder of The Little Space – a co-working and meetings and events space in Bondi Junction, Sydney.

As the owner of a ‘bricks and mortar’ business, and six years into this business, I now have a clear picture of where my customers come from.   My website and word of mouth.  It’s as simple as that.  This will not be the case for all businesses but if you wish to grow your customer or client list then it would be foolish to neglect your website.  Think of it as a pet or a plant.  It needs attention, it needs feeding and it needs quite a lot of love and attention.  Plus it’s needs will change as it grows so pay attention to what is needed!

There is absolutely no doubt that buyer behaviour is now heavily influenced by online searches before buying.  Need convincing?  Check out this overview of buyer behaviour created by Hubspot

https://www.hubspot.com/marketing-statistics

You don’t need to be an SEO expert and you don’t need to spend huge amounts of money on online marketing and web support to get your website optimisation under control.

Here are our top tips to improving your website.

  1. Assess your site.  Every month I pay someone a few hundred dollars to maintain my site.  That’s all! It’s not much. It ensures my site is secure, all plug ins are up to date plus I get the help I need to make tweaks and changes I need.   Take advantage of the various plug-ins that are now available which enable you to assess and rank your site.  You will get a score out of 100 and suggestions on how to optimise the content you already have.  With a few hours work you can review the existing site content and create a shopping list for other tasks to improve your site.  And if you are time poor just get an expert to do this for you.  It should not be expensive and it’s better than adverting.  The best money and time you could spend is getting this right.
  2. Content, content, content.  Once upon a time, Google was all about stuffing your site full of key words.   Those days are over.  People use Google because it works and it works because it’s programmers will quickly stamp out people trying to ‘game’ the system.   So Google now values genuinely helpful content, written for humans to read easily.  It’s as simple as that.  So sit down once a week, or just once a month if you don’t have time and produce some information that is genuinely helpful to your clients.  Are you a psychologist?  Write about the latest treatments for anxiety or managing workplace stress.  Are you a maths tutor?  Share some great online resources for parents to support their kids at home.  Don’t just sell your stuff, provide real value.
  3. Google My Business.  If you run a location based business, spend some time getting your Google My Business page set up.  Complete all the information you can including opening hours and make sure you update this over the holiday period.   Google normally prompts you in case you forget.  Keep posting and adding photos and videos to this page.  Google loves Google so feed it like the hungry animal it is.  10 minutes a week is plenty.  You can share your blog post and any other content you have.
  4. Reviews.  Seek out genuine reviews from genuine clients.  Reviews are highly influential on buyer behaviour.  And your good customers are your best asset.  Go ahead and ask them if they would be willing to give you a favourable review.  They will or they won’t but almost everyone is keen to help when asked.
  5. Local directory listing.  This is a bit of a painful task.  It’s a little tedious, finding free local business directories and adding all the relevant information about your business.  You could do this when you are feeling a little brain dead in the afternoon or get a uni student in to do this for you.  Ideal if you are looking to boost your local business profile.

So get access to your website and get writing!  Done is better than good!

 

Operating a small business, either working solo or in a small team, means you wear multiple hats.

Few small businesses have the luxury of a marketing department or a communications specialist.

Here are our 5 top tips for streamlining your small business and supporting your business (and cutting down your admin time).

  1. Get your bookkeeper on the phone. And yes we mean the app!  Tax time can loom like a dark cloud when you scramble to find and update expenses, chase debts, and wish you had been a little more organised.  “I’ll be more organised next year…” All accounting platforms now offer phone apps so you can scan and save your receipts and upload expenses on the go.  I make a habit of a daily bank reconciliation so  I know what is owed and how the budget is going.  Cash flow and debtor recoveries inevitably benefit from daily check ins.  Your quarterly interactions with your (real life) bookkeeper will become a breeze!
  2. Automate your social posts. If you are short on time or don’t have a marketing specialist or copywriter in your business, then make life easy for yourself.   Use a social sharing platform like Hootsuite.   Posts can be pre-scheduled, automatically posted and engagements tracked so you can see where your clients are hanging out.    So you can post a short weekly blog post to your website and then share automatically with Hootsuite.  And don’t forget to repurpose your content.  Make your email into a blog and then into a social post.  Make every minute you spend count!
  3. Clear your inbox by using a team management platform. There are loads of these platforms  on the market.  My most recent experience is with Basecamp.  All team communications occur within the platform so there is no more searching and sorting through your inbox to find that document you need to mark up.   Create projects, assign tasks and chat casually.  But turn off the inbox notifications and just check in over the course of the day! The idea is to free up the inbox, not to fill it up with pings from your team conversations.
  4. Get a VA or and EA even if you can’t afford it, because actually you can! Your job is to grow your business.  Keep a work diary and see how much of your day could be delegated to an assistant.  It may take a little while to find the right fit but it’s worth persisting.  Make your time count and hand the admin to someone who is better qualified to do it.  And if your budged doesn’t extend to someone full time, just engage someone by the hour. Even 3 hours of week will transform your week.
  5. Check your screen time. Cut the distractions in your day and do a little digital detoxing.  As I write this I am in a café on the way to the office.  There is no wifi and my phone is switched off because frankly, if my phone pings, I can’t help myself and I know I will pick it up.  Download a screen time app or use the one already on your phone.  You will be horrified by what you see.  There are hours in the day to be reclaimed.

To make it a little easier to have a ‘tour’ of the wonderful spaces available at The Little Space, we have created a casual video series.  It’s the tour from your sofa!

So if you are looking for a private consulting space to see your clients, check out The Little Consulting Room at The Little Space.

Features included:-

  • 24/7 secure coded entry
  • online booking
  • $25 per hour plus GST
  • access to onsite bathroom / kitchen facilities / tea and coffee
  • contact us about out ‘on the day’ no fee cancellation policy created specifically for this space (so when your client cancels on you, you don’t lose out).

You can book it directly HERE

For a video tour of The Little Consulting Room, click HERE.

How do you market your business in this fabulously democratic digital age?  There is so much you can do with a zero (or almost zero) marketing budget.

Here are our top tips for our co-working and meeting space

www.thelittlespace.com.au

  1. Start with a website audit.  Make some changes, check your readability score and your keywords, update your Terms and Conditions, change your photos, add a blog.  If your site is dynamic and optimised (you might need a little expert help for that bit) then you are more likely to rank highly in online searches.
  2. Get blogging.  Carve out some time to create some genuinely shareable content.  Choose engaging images and do some research.  Make that content relevant to your target customers.  And if you don’t have time or just can’t write with confidence, the gig economy is your next best friend. And really make that content work for you, on your site, on your Facebook page, LinkedIN profile and every other social media site you are already on.
  3. In our world of co-working and event and meeting space hire, aggregator sites are springing up like mushrooms after a heavy Autumn rain.  Most of these sites are free to list and take a small percentage on booking.  Check out your industry and see where you can get a boost from listings.
  4. Google My Business is an easy win for some free digital marketing.  Google loves google so get your business name and address listed and then post, post, post.  Even your guests can post their own photos on your site. Add videos and with a little creativity you can create ad style content using apps such as Animoto to bring a series of photos to digital life.
  5. Be a generous friend to others.  You are surrounded by other businesses from your local coffee joint to your own clients.  Share their stories and be part of a digital community.  It’s just like referring your friend to your trusted GP.  Help spread the word and others will no doubt reciprocate.  (And even if they don’t, you’ll feel pretty good anyway).

So mark out some time in your diary this week and get creative!

The Little Space

Bondi Junction

meeting space | event space | desk space| consulting space

www.thelittlespace.com.au