How do you market your business in this fabulously democratic digital age? There is so much you can do with a zero (or almost zero) marketing budget.
Here are our top tips for our co-working and meeting space
www.thelittlespace.com.au
- Start with a website audit. Make some changes, check your readability score and your keywords, update your Terms and Conditions, change your photos, add a blog. If your site is dynamic and optimised (you might need a little expert help for that bit) then you are more likely to rank highly in online searches.
- Get blogging. Carve out some time to create some genuinely shareable content. Choose engaging images and do some research. Make that content relevant to your target customers. And if you don’t have time or just can’t write with confidence, the gig economy is your next best friend. And really make that content work for you, on your site, on your Facebook page, LinkedIN profile and every other social media site you are already on.
- In our world of co-working and event and meeting space hire, aggregator sites are springing up like mushrooms after a heavy Autumn rain. Most of these sites are free to list and take a small percentage on booking. Check out your industry and see where you can get a boost from listings.
- Google My Business is an easy win for some free digital marketing. Google loves google so get your business name and address listed and then post, post, post. Even your guests can post their own photos on your site. Add videos and with a little creativity you can create ad style content using apps such as Animoto to bring a series of photos to digital life.
- Be a generous friend to others. You are surrounded by other businesses from your local coffee joint to your own clients. Share their stories and be part of a digital community. It’s just like referring your friend to your trusted GP. Help spread the word and others will no doubt reciprocate. (And even if they don’t, you’ll feel pretty good anyway).
So mark out some time in your diary this week and get creative!
The Little Space
Bondi Junction
meeting space | event space | desk space| consulting space
